What is a Pop-by Gift?
If you are a follower of Brian Buffini you surely know what a pop-by is. Pop-bys are simply a small gift given to clients face-to-face. They are intended to deepen your relationship and provide an oppurtunity to connect. Most people add a catchy “tagline” with the gift to make it fun, memorable, and ultimately to promote their business.
Pop-bys radically deepen the relationships I have with my clients and the referrals I receive. They have become my favorite part of my business. As Brian Buffini wrote on the subject of pop-bys, “The true value of a Pop-by is the demonstration of care by the investment of your time.”